How do you successfully build and groom a marketing team to adapt and navigate business challenges, especially during uncertain times?

We shared a great conversation with a very special guest on our fwd: video series, Laura Kendall, VP of Marketing at Madkudu, who has had to do just that and shares her experience as well as plans for building the marketing org from the ground up.

Laura has had the interesting experience of starting a new leading role during shelter-in-place, and had some amazing wisdom and tips to share around:  

• How to successfully build a marketing function from the ground up
• Why a strong marketing operations foundation is so important
• Her approach to goals and measurement  

This is a great listen for any b2b tech marketer, whether you are joining a new company or not, and I know you will take away some great knowledge!🤓

There were TONS of great takeaways in this one and we really enjoyed this conversation - Hope you enjoy and fwd it on!

Don't forget, you can also listen to this video on our Apple podcasts or Soundcloud.🎧