Nurtures are a different beast for B2B audiences than they are for B2C. B2B marketing often involves long sales cycles, so it’s important to nurture your leads throughout that sales cycle, tailored to the stage the audience is in.

Nurtures are often thought of just email campaigns, but you can nurture an audience using other channels such as targeted online advertising, direct mail, or sales outreach. You’ll want to separate out your audiences based on their activity (or non-activity) and expected lifecycle stage into nurtures that are targeted and personalized.

We’ve seen our fair share of nurture strategies as we’ve consulted clients over the years, so we’ve distilled that experience into a nurture framework for each stage.

We hope you’ll find this helpful as you start brainstorming for your next nurture!