B2B Marketing Is Pretty Complicated These Days

We are tasked to deliver an exceptional customer experience across an explosion of channels. We are increasingly responsible for revenue, and we have to prove it. We have to pivot and execute on an ever-growing list of go-to-market strategies. And, this has to be managed with over 7000 tools to choose from.

In order to thrive, the most forward thinking CMOs have elevated the marketing operations function from reactive admin to strategic business partner. This empowers MOps to take control and formulate the ideal marriage of people, process, data and tools to create an advantage over their less operationally strategic competitors

However, many companies still understaff their marketing operations team and then wonder why their customer experience sucks, their data sucks, their response time sucks and their brand messaging is not getting out there properly.

They Are Not Able To Operationalize Their Marketing. They Haven’t Put In The Work To Make Their Marketing Function Work.

Businesses need to wake up and realize that when marketing ops is poor, it’s impacting their bottom line.

Think…

• Messy data causing communication issues with prospects and customers
• Integration issues causing slow follow up times and broken customer workflows (ever filled out a contact us and waited days for a response?)
• Delays in campaign execution and a lower volume of marketing activity that can be supported compared to competitors
• Terrible reports so the team has no idea if campaigns and channels are working or not

This has created a huge opportunity for forward-thinking marketing leaders that take a strategic approach to marketing ops to improve every facet of their marketing function to beat the competition.

All of this is why we created CS2’s Marketing Ops Team Size Calculator to give you an idea of how many people you need to hire to operationalize your marketing based on multiple variables unique to you. It’s a great starting point to figure out where you stand vs. best practice and to justify additional headcount if you need it.

Download it from our resources here.