Having to rebuild lists and choose the proper criteria or scour your instance to reference previously used lists, over and over, just drains productivity – and let’s be honest, it all out sucks! Data standardization plays a critical role in being able to extract and target your database in a more accurate and efficient way.

A common case of this that b2b companies often face today is with standardizing and properly mapping lead job levels and functions. When it comes to targeting specific audiences, being able to reach and engage them is vital to not only marketers, but sales as well. Marketing’s inability to capture as many leads as possible, means missed opportunities for ideal prospects to enter sales funnels and become potential customers. This is why we want to help crackdown on unnecessary time spent trying to think of every single title and level, across every type of role, every time communications need to be sent.

(sheesh, it’s draining just thinking about it 😩)

Instead, we encourage creating segmentations that will better serve marketing efforts and marketing-sales relationships. The thought of segmenting seems like a lot in itself, huh? Not at all, just takes a bit of guidance, and we’ve got just the thing to help get you there!

You’ll be well on your way when you check out our Job Function and Level Mapping Standardization Guide. This provides an instructional and customizable guide for:

• 👍🏻General job function and level structure across organizations
• 👍🏻Function segmentation and mapping process setup with example logic
• 👍🏻Level segmentation and mapping process setup with example logic

AND just for more clarity on how your team will be impacted by the decision you’re making, here’s some benefits to expect:

• ✔️Increased ROI – Greater targeting accuracy, reaching wider audiences with relevant messaging, leading to greater engagement with marketing efforts, and generating higher quality opportunities.

• ✔️Improved productivity - Saves your team’s time by having real-time updated lists to reference. For example, no extra time searching or guessing job role/title types for on and offline targeting.
• ✔️Greater personalization – Segmentations allow you to create messaging around specific audiences and leverage dynamic functionality in Marketo to appeal to them.
• ✔️Improved engagement – Well organized lists with accurate criteria will enable more tailored relevant messaging, enticing audiences to engage and convert more.

Knowing who your leads are and how to properly organize and segment them is vital to targeting and generating quality leads for your business. We hope the CS2 Job Function and Level Mapping Standardization Guide helps enable your team to segment and better reach your prospects, leading to greater engagement and more wins!