We had the pleasure of having an awesome guest join an episode of our fwd videos series, Luke Starbuck GM of Campfire Labs. Campfire is a content marketing agency that has worked with some of the b2b tech greats (Drift, Asana, Stripe), and Luke has a particular passion for unconventional content that tells stories and engages audiences in more meaningful ways.  

We really enjoyed the conversation with Luke as he shared his insight on all things content, specific examples of unconventional content, how to measure success, and a ton more. We found this especially relevant in this time where engaging content is really top of mind for b2b marketers as they persevere and fight through the noise.  

The full video is below, and if you’d like to jump right into it, here’s some highlights:

▶️ 1:20 - About Luke, Campfire, Campfire Impact Fund

▶️ 9:19 - How Campfire clients are adapting to the current situation

▶️ 22:52 - First practical example of unconventional content

▶️ 30:21 - Jobs to be done framework

▶️ 32:30 - Second practical example of unconventional content

▶️ 41:45 - Creative ways to track the success of podcasts for b2b

▶️ 55:13 - How great content helps your salespeople be better at building trust

▶️ 58:00 - Funnel defining content and how to measure

▶️ 1:03:55 - Gating vs. not gating

Check it out, it’s worth the watch/listen! 👍

Having this conversation with Luke was a great reminder that thinking broadly about content that goes beyond what’s typical and familiar is what can make the biggest impacts and set your company apart from the rest! We hope this was enlightening and helpful!

Don't forget, you can also listen to this video on our Apple podcasts or Soundcloud.🎧