There comes a time in B2B Marketing where we’re faced with database hygiene projects and the anxiety of pressing that big imaginary red Delete button, that may feel like launching a nuclear weapon or wiping human life from the earth. Fortunately, no lives will be lost nor destroyed due to this action, only a significant amount of data wiped from the system that you’d better have right.

But no need to worry, as we know how daunting of a task removing lead data from your CRM and Marketo database can be. Therefore, we’ve created a step-by-step Database Reduction Guide that provides:

• A tabular and fully customizable framework
• End-to-end instructions for safe lead removal
• A Key smart lists and filters guide with descriptions
• Pre-built list templates with example logic and operators
• Standard default filter values for foundation to expand on
• Color code guides and a project overview and tracking sheet

So, take a deep breath, because CS2 has you covered! Check it out and let us know if it was helpful.