While there may not be a "one size fits all" solution for Marketo or Salesforce users, there are best practices to keep your instance more organized, structured, and ultimately scalable. We created this program name builder to help you create your own consistent naming convention in Marketo, Salesforce or any other CRM or marketing automation platform.

It is fully customizable, with instructions on how to change the picklist values. We hope you can customize this to your needs and share it with your team, so everyone creates cohesive program names.