You want to build a finely tuned revenue machine?  

It’s critical not to undermine the importance of alignment, especially with demand gen and marketing ops.  

Marketing, in its entirety, need to be able to see the big picture to understand how their work goals contribute to the overall business vision.  

When done right, alignment can be the defining factor in the success of your business. Scary right?  

Think of it as a playbook in sports. That playbook is a shared vision with the goal of players communicating in real time so everyone is on the same page.  

An aligned workplace is an engaged workplace.