Having trouble proving your value to sales? Marketing ops and sales can sometimes view each other as the scapegoats for their shortcomings. Whether it's missing leads, lack of data, sync errors, or no direction on follow-ups, sales can lose faith in the marketing ops team which can hurt your reputation.

In this first installment of our “5 Ways Marketing Ops Can Win Over…” series, we share 5 areas you can focus on to earn the trust of sales and to champion the relationship that will drive positive results.