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ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations?

We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM.

00:00 Intro

00:27 Discussion on the newest outbound tools (e.g. Clay)

18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations

37:49 Our new GTM Operations Framework

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