In this episode, we dive into some nitty-gritty GTM data challenges!

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From why BI/Warehouse setups might be failing your reporting needs (and possibly making things worse) to exploring the buzz around incrementality reporting for B2B. Plus, your burning questions on custom object funnel tracking and our Salesforce package are answered!

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Tune in for actionable insights and a few laughs!

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00:00 Introduction

01:12 How a BI/Warehouse setup often doesn't solve your GTM data/reporting issues (and in fact can make them worse)

16:48 GTM or GTFO: Incrementality reporting. What is it? Is it effective? Should you do it for B2B?

36:20 Answering audience questions about our custom object funnel tracking methodology and Salesforce package