This week we're joined by long-time storyteller and content marketer, Brianna Valleskey! In this episode, Brianna takes us on a journey to help us understand why an organization's brand recognition is so important especially right now in B2B marketing.

She goes over the benefits of brand awareness, what you can do to build up your brand, and how to measure the impact your content and brand are having on your revenue. Be sure to follow along in this episode for insider tips & tricks for creating and tracking the value of your org's brand and follow Brianna on LinkedIn.