Most marketers have used Account Based Marketing (ABM) strategies before. It's not a new concept by any means. In a sea of multi-colored rubber duckies, you pinpoint the blue ones and focus your marketing there. (Don't know what we mean? Give the episode a listen)What many teams get wrong is that ABM is not just a for large enterprise accounts requiring white glove marketing tactics. You should be using an ABM strategy for all of your accounts. You have to ask yourself:

• Which buyers should we be targeting?
• Which buyers should we not be targeting? (Not doing something is a great strategy)
• Which of those buyers are in market... now

Once you've got those three questions roughly answered, you can start operationalizing your ABM strategy.On this week's episode, Xander and Crissy break down all the ins and outs of an ABM strategy and how you can use it to get the maximum return on your marketing investments. If this seems right up your alley, you'll definitely want to give this episode a listen.

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