On this week’s episode on fwd:thinking, we talk about how to develop your marketing operations roadmap.

We use a doctor’s office analogy to explain the steps needed to run a health check on your entire marketing ops function. We also dive into how to diagnose issues, prioritize the most important projects, and the best way to work on delivering the items in your plan.

Tune in as we go further in depth on where you should focus your health check.