Happy New Year! In this week's episode, we discuss the Golden Rule of Marketing: Market to others as you would market to yourself and how developing empathy for your prospect can be the key to better strategic selling and marketing.

We walk you through a simple, yet effective exercise to get you and your team to start thinking in this way.

So sit down, grab a pencil & paper, and tune into fwd:thinking to improve your 2021 marketing strategy and really start connecting with your customers!