In some ways, helping a company go through a merger or acquisition is like a right of passage for a marketing ops professional. We know many folks or consultants who have helped support this large undertaking. But how do you do it well? How do you start the process? What challenges might you run into?

This week, Jessica Meyers, Director of Marketing Ops and Technology at PatientPop takes us through her strategies and experience she had had while tackling a merger at her current org.

Whether you are going through a merger or acquisition or not, there is some great advice on how to tackle the project, but also how to maintain a tech stack and database that is ready if a merger or acquisition does present itself.

To learn more from Jessica, feel free to connect with her on LinkedIn.

‍