In this week's episode, we're joined (again) by a very special guest and our VP of Solutions Architecture, Alison Rouse! In a previous episode, we chatted with Alison about attribution and you all loved it. So in this episode, we're diving deep into building an Analytics Framework.

If you've been following our content, you may notice that this is a topic we discussed in our OpsStars workshop. However, we were only able to give a quick introduction to the analytics framework so in this episode we're really digging into why you should build, where to start, and how to successfully execute an analytics framework in your organization.