Lead Source automation is almost always broken, and Marketo doesn't have an out-of-the-box solution. Watch this step-by-step video to build your automation using Marketo executable campaigns to get your process working and your data reliable.

00:00 Intro

00:50 What is a Marketo Executable campaign?

03:00 Setting up the centralized order of operations

10:11 Overview of Lead Source fields and values

12:18 Step by step: Building the Lead Source Automation in Marketo

27:28 Recap