2020 proved that having a strong operational foundation was the key to success for the move to relying on all things digital. Companies that had the most strategic advantage to stay agile during an uncertain time were the ones who had their sh*t together operationally.

In this week's episode, we're talking about how having strong operations can be a key differentiator in make your marketing and your company successful and truly be a competitive advantage. Topics we cover include;

• Scaling online programs
• Easily adding tools to a tech stack for supporting digital events and activities
• Implementing reporting structures to determine where to spend money when your budget gets slashed
• How to use (not abuse) email as a channel of communication and as a PART of a marketing strategy