On this week's episode of fwd we have a very special guest, Laura Kendall, the new VP of Marketing at MadKudu.

Laura is both a friend and a repeat client of ours so it was a real pleasure to have her on. She had the interesting experience of starting a new role during shelter-in-place, and had some amazing wisdom to share around how to ramp up successfully during this crazy time.

We also dove into her experience leading marketing teams specifically around:

• How to successfully build a marketing function from the ground up
• Why a strong marketing operations foundation is so important
• Her approach to goals and measurement

There were TONS of great takeaways in this one and we really enjoyed the conversation - so check it out and fwd it on. 📧