Got your whole marketing team on board with creating a frictionless experience and using less forms? Great! Or are you still in the process of swaying them? Keep fighting!

Either way, this week's episode is for you because we talk all about what you need to do and keep in mind when deciding to let down those gates.

We discuss the basics like when you should gate and when you shouldn't and some of our tried and true practices like alternatives to form fills. But we also dig into a few things you may forget about like how to modify your reporting for this new change, and what changes you need to inform the whole revenue team about to set expectations correctly.

So, if you're about to make the leap, make sure you are prepared!