In this week's episode, we're joined by the Director of Marketing Operations at McGraw Hill and 5x Marketo champion, Chelsea Katich. McGraw Hill isn't using your typical lead lifecycle or traditional lead scoring strategies so Chelsea walks us through their unconventional handoff off and internal procedures and how those techniques are not only driving revenue growth but also enhancing the customer experience overall.

Chelsea explains why it's important to keep an open mind when it comes to how you're structuring your sales and marketing teams because there may be some gaps in your process that may be easily fixed with an unconventional approach. She also explains why being flexible in your mindset can help team alignment which in turn strengthens the customer experience. Be sure to follow Chelsea on LinkedIn for more MOps content: https://www.linkedin.com/in/chelsea-kiko/