On this week's episode, Charlie sits back down with Crissy again to dive deep into a lead scoring project they have done for a client and repeatedly iterated on over the 10 months. In the episode, Crissy will give her tips on:

• What you need to do ahead of creating a lead scoring model to make it effective
• What analysis and modeling you can do before launching a model to ensure it's effective
• Why having a goal conversion rate of MQL to SQL to model to is effective in your modeling
• Why having the right data is so important
• And why it's not a "one and done" project

So sit back and learn how you can take CS2s same approach to your own organization to see success with a lead scoring model.

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