Everyone underappreciates the effort that goes into reporting.

It's like an iceberg. Nice looking reports and dashboards above the surface. A load of processes, data, automation, marketing/sales team training, and more below the surface.

Your GTM foundation (all the things below the surface) isn't just IMPORTANT it's MANDATORY if you want reliable reporting.

So if you're in Ops and working on all this stuff, keep hammering away, it's important stuff that makes a difference.

If you're not in Ops, hopefully this video helps create some empathy for how complicated the job is for your Ops team.