Why Spend $14m on Google Ads but $0 on Marketing Ops?
Crissy reacts to a spicy post by Chris Walker on the sorry state of B2B companies spending all their $$$s on ads and $0 on improving their measurement of the ads to see if they are even working.
Crissy reacts to a spicy post by Chris Walker on the sorry state of B2B companies spending all their $$$s on ads and $0 on improving their measurement of the ads to see if they are even working.
